TikTok Shop Product Creatives

TikTok Shop images can be bolder than Amazon listing images, but the product still needs to be readable immediately.

Build around hooks

Create variations around one hook at a time: problem-solution, feature highlight, bundle value, seasonal use, or before-and-after framing.

Keep the product accurate

Strong color, close crops, and lifestyle context can help the creative stand out. They should not change the product shape, material, package, or claims.

Test multiple crops

Generate several image directions from the same product reference, then test which crop works best for storefront thumbnails, short-form posts, and ads.